Responsible travellers and travel destinations – both are needed!
People want to travel, but they are also increasingly conscious about the environmental effects of their choices. In the future, responsible operating practices will become even more important for tourism companies, because informed customers are asking about them more and more. Visit Finland has started to develop the social and environmental responsibility of Finnish tourism companies by introducing the new Sustainable Travel Finland programme. In January, about 30 operators in the field of travel and tourism started to study for the Sustainable Travel Finland label in Häme. It is great that companies reflect on matters related to responsible travel. But what about the people who travel? Find out whether you are a responsible traveller yourself!
The travel and tourism sector wants to act responsibly. Responsible and sustainable travel means travelling in which the economic, sociocultural, and environmental impacts are taken into account now and in the future. The growing number of tourists increases the need for the sector to further develop sustainable travel.
Finnish companies have already taken care of many of the matters related to sustainable travel, but often do no advertise this clearly enough. However, investing in communication is worthwhile. According to Visit Finland, travellers find water and energy efficiency, waste management, the use of local products and services, local employment, preserving cultural heritage, and taking into account the local population the most important indicators of sustainability in tourism services.
In January 2020, the tourism entrepreneurs in the region of Kanta-Häme convened to the first coaching session on sustainable travel. The leader of the session, Anu Nylund from Mood of Finland, has years of experience in sustainable travel. Around 30 entrepreneurs participated in the coaching. By April, each of them will have completed the first steps in the e-learning environment of Sustainable Travel Finland. After that, we will meet again and continue encouraging each other! Companies play an important role in helping travellers find the information they are looking for so that they can be sure about the sustainability of their travel destination.
Travel and tourism always involve environmental effects when people travel between different destinations. However, it brings vitality to the area that people travel to, and also makes the restoration and maintenance of valuable cultural heritage sites and nature attractions possible. A responsible traveller looks for information and makes choices after careful consideration. Check Valonia’s checklist for a responsible traveller to see out how responsible you are yourself.
Responsible traveller’s checklist
Source: Tommola, M. The Consumers’ Union of Finland Vastuullisen matkailijan muistilista.
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